+Susen Rogen

Wednesday 18 February 2015

The death of PR, David Ginola, Super Bowl, Lazarsfeld & Katz: this week's Digital Digest.

Digital Digest.

Hi susan,

Hope you're well. Four stories & four angles from the world of comms and digital marketing. Gambling PR stunts, Super Bowl and paid media, and a first entry in the influencer relations blog series. Enjoy this week's set!

Paid media - still worth it? Case Super Bowl

Paid media: still worth it?

Advertisements still have a lot to offer as the Super Bowl campaigns recently showed us. What are the learnings from Squarespace and Wix integrated campaigns?


Gambling with your PR

Gambling with your PR

Paddy Power, Betfred, Ladbrokes... Hilarious PR stunts from the world of gambling. These guys know how to be cheeky!


Is PR really dead? Article by Jonathan Bean

Is PR dead? Not yet... 

Modern PR is not just about creating clever messages and media pitches. Check out what every PR professional should take into consideration...


Influencer relations explained: a blog series

Influencer relations explained

What is this fuzz about influencers relations? It's not just another trendy word. We tell you how it actually makes a real difference in your business.


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