Hey, I got a confession to make - I hate marketing. I hated it 5 years ago when I started - and still do, at least sometimes. (Some way to start a marketing newsletter, eh?) In my life as a startup entrepreneur, marketing always had a stranglehold on me ... and my budget - there was never enough budget to do some real marketing - and there was never enough marketing to generate real profits. I couldn't hire anyone to do our marketing - not just because I couldn't afford it... there simply wasn't anyone available who was good. Even just good enough. You see, as we ran exploreB2B, our former web business, we were absolutely dependent on web traffic. As many businesses are these days. For web traffic you've got basically three options: Buy it (paid ads are expensive!), SEO (dangerous), and Social Media (difficult). (If some of you are right now sitting in front of your laptop thinking "That's not right... there is also content marketing or <fill in other marketing buzzword>!": You are correct, but these are all somehow connected to the above three when it comes to web traffic.) Since we couldn't buy high class marketing (which entrepreneur can do that anyway?) and we couldn't hire... we had to do it ourselves. And for that we had to work something out that worked. Our own personal traffic generation process. And we hated it... and we failed, at least at first. Marketing is where any entrepreneur fails. Marketing is what separates the successful from the unsuccessful. The fighter from the winner. That's why I still hate marketing - at least sometimes. That's also why I love it. We finally worked it out. A repeatable process to generate huge amounts of web traffic. Via social media marketing. And the beauty of it is: You can do that too! If you don't fail at first at marketing you are either no entrepreneur, or you managed to find a working strategy you can implement step by step for yourself. Which is exactly what we are going to offer to you. As you already know, we are currently implementing the Social Media Traffic Generation Masterclass - a 6 months training program that will allow any entrepreneur and any business to generate huge amounts of web traffic. We're letting new participants into the Masterclass in the beginning of June. Ok, The Social Media Traffic Generation Masterclass doesn't come for free. But if you join the program now, you get it for a very special price, and it comes with two guarantees! In the Masterclass you will learn: >>> How to create a social traffic generation strategy based on content >>> How to use Twitter as a starting point for growing your audience >>> How to make sure your growing social audience matches your target audience >>> How to spread your growth to other social networks like Facebook, LinkedIn, Pinterest and more >>> How to scale your results with automation >>> How to measure the right KPIs (and how to define them) Does that sound like you need it? We would love to work with you! If you are still undecided, we've got a simple guarantee for you: If we cannot help you, we don't want your money! If you decide that this is not for you in the first 30 days, then simply ask us for a refund. But that really is standard. We want to offer you a 2nd guarantee - if you are not seeing the effect you want after 6 months, and you show us that you invested 10 to 15 hours per week into your traffic generation efforts, then we will also refund you in full! The final price for the Masterclass will be USD 445, but if you register in the beginning of June, you can get it for the special price of USD 189. That's savings of USD 256 - does that sound like a deal? We are going to announce the exact dates for the registration period really soon! Check your email! Jonathan
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Thursday 28 May 2015
Why To Hate Marketing (... And How To Succeed)
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