+Susen Rogen

Tuesday 8 September 2015

The Influencer Trap – How Modern Marketing Becomes Unsustainable

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Hi there,

I just wanted to let you know about the latest article on our blog: 

I miss the beginning of 2014. When Mark Schaefer completely shocked the marketing community with Content Shock.

And when it lead to discussions and even fights among marketing bloggers. Discussions that brought the marketing community forward – when everybody had an opinion and stood by it without thinking to much about whether this would anger other bloggers, fellow marketers or influencers.

Strong opinions are what makes the marketing community strong. But we’ve got 2015 now, and it’s getting weak. Opinions seem to be missing. Disagreement seems to be missing. ...




What do you think? If you like the article we would be grateful if you could share it with your network.

Jonathan (The Social Ms)
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