Digital Digest: How Cafe Art channelled Kickstarter success into great PR, Zumba for zombies and Where O2 went wrong with the Rugby World Cup...

Digital Digest. Happy Halloween!  Ever heard of Zumba for Zombies? Read more about other peculiar Halloween campaigns in The Top of the PR Pops...  We also want to introduce one of our superwoman customers, Orkla Foods Finland's comms manager, who manages 14 different brands all by herself (check her video out, she'll tell you how to do it)! This and more in this week's Digital Digest, Minni Karttunen, Media & Marketing Producer minni.karttunen@mynewsdesk.com Top of the PR Pops: October Zumba for zombies, Tesco's terrifying Spookermarkets, Uber's Back to the Future campaign, and more... October is a month packed full of events and we've unearthed some of the the most spooktacular campaigns from the world of PR and marketing. Check them out! Read more This social enterprise rocked their Kickstarter campaign! A calendar made by the homeless? Interesting! After a massively successful Kickstarter campaign, a small social enterprise, Cafe Art, found themselves replying to media requests from all over the world, including Buzzfeed, NBC and more... How did they handled it? Read more Where O2 went wrong with the Rugby World Cup Just after four matches England made a dramatic exit from the Rugby World Cup 2015. Whilst this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors. This is what it meant for O2 and other brands advertising this year - some of them succeeding better than others... Read more 14 different brands. One communicator. Whaaat? How is this possible? Emma Vironmäki, Comms and CSR Manager of Orkla Foods Finland, takes care of 14 different food brand's communication activities. Is it even possible? Emma shares with us how she handles all that in an effective and measurable way - and staying sane at the same time! Watch the video now... Read more Want to know more about Mynewsdesk's PR technology? 10 days free trial Try our beautiful service for free for 10 days. Word of warning though: blogging and posting addiction may occur! Sign up for a free trial Request a web demo Want a quick look? Our digital experts would be more than happy to show you around the newsroom... Request a demo Check out some of our customers' online newsrooms Expedia newsroom Visit newsroom AHDB newsroom Visit newsroom Follow us on… Copyright © 2015 Mynewsdesk. All rights reserved.

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