Infographic: How to develop a digital PR strategy | | | Only 36% of PR professionals say their efforts in digital PR are effective. That said, do you have a documented digital PR strategy? Is your organization efficient? In the first comprehensive study on digital PR, Mynewsdesk and Berghs School of Communication surveyed over 2,500 professionals to discover the main challenges currently facing communicators. We've summarized the key findings in one relevant infographic:
- Major challenges for PR pros
- How PR professionals measure success
- The steps to develop a digital PR strategy
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