How to tell your stories with images

Hi susan,

You're probably asking: Why do I need visual content?

Well, getting noticed isn't easy. On social media, email and your website, you're constantly competing for attention, be it against competitors, news stories or posts. Furthermore, you're trying to gain the attention of people who are short of time; they want their information to be quick, easy and digestible. So what can you do?

One way to cut through the clutter is to make your communications visually appealing. Social posts that include visuals are 650% more likely to receive engagement than text-only posts. Using imagery such as photos, videos and infographics can help make your news releases and articles more engaging and memorable. Plus, imagery means helps your content is more searchable online.