Whether you work for a large corporate or are part of a small specialised team, we can take inspiration from how market leaders conduct their business. Ogilvy – one of the world’s largest media companies – is one such brand.
Operating in 120 countries to provide marketing and PR advice, monitoring has become invaluable to their day-to-day work. From seeing who’s talking about your brand and finding industry trends, to managing crises and reporting coverage, it permeates all aspects of a communicator’s role.
Read our case study on how Ogilvy uses Mention – Mynewsdesk’s new online and social media monitoring tool – to effectively manage its PR and communications initiatives.
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