Digital Digest.

Hello from Mynewsdesk, susan

FutureComms15 takes place next week, we really hope to see you there! In this Digital Digest you'll discover what PR was like 27 years ago, how startups should be taking the next step in PR, and what NOT to do when reaching out to journalists...

Oh and one last reminder: Content Masterclass on 19th June is almost fully booked - be quick if you want to join Robert Rose's exclusive workshop!

Keep on top of all things PR - read Digital Digest.

Enjoy!

PR 27 years ago...

In our #PRTech series, we introduce a handful of tech influencers. Anders Sverke, Head of PR in Saint-Gobain Abrasives in Stockholm, tells how PR was done when he started (27 years ago) and how the industry has evolved since.

Growing pains, tech startup to listed company

Growing pains: tech startups

For new start-ups, PR plays an important role in achieving growth and attracting signups and new users. But are tech startups using PR enough to help them to grow up? Read more about comms in startups here.

7 ways you've been approaching journalists completely wrong

7 ways you're approaching journalists completely wrong

Let's face it: we have all blanketed journos with our press releases, and we sometimes forget that they're human too! We spoke to two journalists who shed some light on the most common mistakes they see PR people making. Do any of these sound familiar to you?

Join Robert Rose's Content Marketing Masterclass!

Exclusive workshop: Content Marketing 19 June

Hungry to master the art of content creation? This treat is for you! Author and content marketing guru Robert Rose shares his best tips on content marketing in his Masterclass on 19th June. During this one-day workshop, participants will learn Robert's secret recipes for purpose-driven content and storymapping...