+Susen Rogen

Wednesday 14 October 2015

Digital Digest: How the Metropolitan Police has embraced the brand newsroom approach, plus learnings from a startup PR crisis...

Digital Digest.

Hello again, 

It's Digital Digest time!

We take a look at Met Police's new online centre for press and public, and show you facts and figures behind the use of visual assets and brand storytelling. Plus, what can we learn from startup Clinkle's PR crisis?

Have a great week!
Minni Karttunen, Media & Marketing Producer
minni.karttunen@mynewsdesk.com 

Metropolitan Police Service Launch Online Press Office

Metropolitan Police Service Launch Online Press Office

Who you're gonna call? Met Police! But before you do that, check out The Metropolitan Police Service's new online press office (which they put up with a little bit of help from Mynewsdesk). Very neat, if you don't mind us saying!

Your newsroom: Images and Videos

Your newsroom: Images and Videos

By 2018, video will account for 2/3 of mobile usage, meaning visual assets are now more important than ever. Our Customer Success Manager, Angela, gives you some food for thought for your next top-notch piece of visually compelling content...

Brand Storytelling Opportunities for PR

Brand Storytelling Opportunities for PR (VIDEO)

From the era of Sex Pistols to today, the world’s leading content marketing strategist Robert Rose analyses the advantages of brand storytelling. Customer loyalty is not based on product or service anymore - but on experience itself. Watch this video from FC15 and gain more insight into the latest trends of brand storytelling...

Startups and a PR Crisis Learning from Clinkle

PR Crisis Learnings from a Startup: Case Clinkle

PR can be the lifeblood of a young startup. A positive write up on TechCrunch can propel young startups into the limelight, but what happens when the positive attention turns bad?
And are there any lessons to be learned from the story of the much-hyped startup, Clinkle?


Want to know more about Mynewsdesk's PR technology?

Try our beautiful service for free for 10 days. Word of warning though: blogging and posting addiction may occur!

Want a quick look? Our digital experts would be more than happy to show you around the newsroom...

Check out some of our customers' online newsrooms

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