+Susen Rogen

Saturday, 16 January 2016

How Social Media Channels Influence Purchase Behaviour

Making Sales Yet?

Hey,

I just wanted to let you know that we have a new guest post up on The Social Ms.

How Social Media Channels Influence Purchase Behaviour (by Scott Lipow, Six7 Marketing)

Since its beginning, social media has made it easier for family and friends to interact with each other. As our society has progressed, social platforms have also become a way to interact with the world as a whole. Naturally, this has influenced consumer marketing and personal relationships with businesses. Before social media, the consumer-business relationship was less personalized and responsive. Now businesses have the capability to respond to customer feedback and demand in real-time.   These targeted interactions influence how a consumer feels about the business or a product, which can influence purchase behavior.

Read the complete post here: How Social Media Channels Influence Purchase Behaviour

So, what do you think? 

Jonathan

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