In what could prove a potentially devastating game-changer for the Australian auto industry, Ford Australia announced in May 2013 that it would be ceasing production of cars in October 2016, when it closes its Broadmeadows car factory and Geelong engine plant (both in South Australia). Analysts estimate that the closure of these two plants will lead to the direct loss of 1,200 jobs, with additional lay-offs now likely in the supplier and component industries. Ford’s move comes amid soaring manufacturing costs (both high labour costs and a strong Australian dollar) and falling sales on the local market. Local consumers have …
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