Digital Digest.

Hello from Mynewsdesk, susan

June is almost here - and so is FutureComms15. Will you be there? Alongside the event, Robert Rose will be running a Content Masterclass - check it out if you still haven't. In this Digital Digest you'll find May's best PR campaigns, an interview with music & PR guru Paul Sonkamble's and the reasons why listicles are here to stay.

Keep on top of all things PR - read Digital Digest.

Enjoy!

An exclusive workshop with Robert Rose

This is a treat: Content Marketing Institute's Robert Rose is running a special masterclass for communicators in London. From brand storytelling to building audience personas, Robert Rose will show you how to measure, monitor and improve every aspect of your content marketing strategy. But be quick, the number is limited to 30 seats!

Top of the PR pops: May highlights

We take a look at how Magnum (yes, the ice cream retailer) is tackling gender diversity in their new campaign, who was behind the floating house on the Thames and why Adidas' latest announcement might not be such a bad thing for the brand. Check out this month's most intriguing PR campaigns!

Paul Sonkamble on music, marketing & technology

#WeArePR: Paul Sonkamble on music & tech

n our #PRTech series, we introduce a handful of tech influencers. First in line sharing his thoughts is Paul Sonkamble, ex Director of Warner Music Group, who co-founded a record label, House Music with Love, last summer. He shares his PR mistakes with us and speaks about the "gamification" of marketing.

Are listicles becoming a content marketing disease?

Listicles are everywhere. With "top 10" this and '7 ways' that all over the net, it comes as no surprise that on average, 20-25% of the daily content produced by publications such as PR Daily and E-Consultancy is made-up of lists. And the reason behind the number that's used? Well that's dependent on how many points the writer can think of...