+Susen Rogen

Sunday, 19 July 2015

Social Media Fail - Twitter Is Not Just About News

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Hi there,

Susanna published a very cool post - and we'd love to hear your opinion:

"Sometimes I am really shocked how many wrong perceptions and misunderstandings of Twitter are presented as the professional advice from so called social media experts. Maybe it is due to the fact that I myself am a heavy Twitter user and our social media success started with finding out how Twitter can be used for marketing a young company that I am so often thinking „what the hell“ when reading articles about Twitter. Maybe there is just as much bad advice and totally wrong information been given about other social networks.

A few days ago I read a (German) article telling startups how they can utilize social media without a huge budget and the five deadly sins they should avoid in order to be successful. So far so good. But then the article stated, that Twitter would be interesting for startups with a strong focus on news and time relevant, current updates. And that mainly shows one thing: The author, claiming to be an „Online marketing superhero“ does not understand how Twitter works."


What do you think? Leave a comment!

Jonathan (The Social Ms)
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