+Susen Rogen

Thursday 6 August 2015

Digital Digest: What Google News Lab means for brands. Plus, the campaigns (& controversies) from Paddy Power, Tesco et al

Digital Digest.

Hello from Mynewsdesk, susan

Hope you're having a great summer (despite the lack of sun in London!)

To keep you up to speed with the happenings in the PR world, here are last month's most important campaigns - and some tips on how to get the most out of a brand newsroom, as well as Google's News Lab service.

Best,
Minni Karttunen, Media & Marketing Producer
minni.karttunen@mynewsdesk.com 

Top of the PR Pops

Top of the PR Pops: July

From Paddy Power's latest controversy to JFK's VIPaws, and the death of Ribena to #hashtags from hell, we take a look at the latest PR stunts - but have some brands crossed the line?

How to build your #BrandNewsroom

Build your #BrandNewsroom

Building a brand newsroom is more about method and efficiency than simply pumping out a tonne of content. Think about who your audience are, where they are and what they want. But that's only a start...

Three Lessons For PR From The Launch of Google News Lab

This is how you use Google News Labs in PR

Google's News Lab team has started working with media houses around the world to help catapult journalists into the digital world. It’s likely that our journalist contacts may not be so reliant on PR to provide the information they need to build a story. So where does this leave PR?


The "Techie" Words Of PR: Decoded

The "Techie" Words Of PR: Decoded

Can you explain what canonical URL is? So that you’re not left wondering what on earth your colleagues and clients are talking about with “API’s”, “tags” and whatnots, here’s a quick list for you to refer to in your next techie conversation about brand newsrooms...


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