Sub-Saharan Africa is projected to experience the greatest population growth of all the world’s regions in the coming decade. Carmakers are therefore increasingly drawn to the region. There are, however, stark contrasts in the opportunities across the Middle East and Africa, and one strategy does certainly not fit all. Euromonitor International’s new Automotive reports are designed specifically for stakeholders in the automotive industry and are compiled from Euromonitor’s unrivalled range of global macro-economic and consumer intelligence. This innovative approach assesses myriad 'pull’ factors that help shape the future of vehicle demand: from consumer lifestyles to income and expenditure; from demographics …
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