Vehicle technology has seen a growth within the last couple of years. From onboard navigation to detailed infotainment systems, customers can now make calls, send texts or check emails just by using their voice.
Over the years, we’ve seen more car makers embracing vehicle technology. Microsoft and Ford collaborated to develop Ford SYNC, a hands-free, voice-recognition communication system introduced in 2007. Then Saab announced IQon in 2011, lauded as the first Android-based infotainment system for an automobile. Chevrolet has since introduced the Siri “Eyes Free” feature in the Sonic, while Honda and Hyundai have also announced plans to include this feature in some of its models.
Tech support needed
With new technology, there’s always a learning curve. A recent article in Wired emphasized the problem with car technology isn’t the tech itself, but the customer [editor's note: read our response here]. To deal with this alleged “user issue,” many automakers are now adding their own tech support specialists to help guide their drivers into the 21st century.
Last year, Lexus announced they were adding Vehicle Technology Specialists to assist customers with advanced vehicle functions, including the Lexus Enform telematics system. Additionally, BMW is launching the “BMW Genius Everywhere” in Europe, and is expected to start a pilot program in the U.S. this year. The “Geniuses” will be on the showroom floors to assist customers with questions related to automobiles and their features.
Read more at http://www.business2community.com/automotive/vehicle-technology-whos-driving-the-future-0506894#AeW28vabfCRRhfRF.99
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